Emerson once said, “What you do speaks so loudly that I can’t hear what you say!”
This is an incredible business insight. How many people work to promote their business by “speaking so loudly about their business” that people are turned off and never get to see what they can “do for the prospective client in their business.” There is a reason for the saying, “Actions speak louder than words.”
Business owners today will create a lot more success if they remember that prospective clients are watching what they do, often times more than anything they say. Businesses are constantly critiqued by the small courtesies that distinguish them from their competition.
For exampe, after a lunch and a business card exchange, do you immediately send the other person a invitations through social media to stay connected?
If someone really goes out of their way to help, do you send a “thank you” card?
What is your referral bonus? And if you have one…does it include a personal touch?
I know for me personally, I network a lot and everytime I meet someone new and they say, “Let’s do lunch sometime!” I immediately pull out the iPhone and say, “Great, let’s set up a time now!” If they don’t commit or respond with “Send me some times by email and we’ll connect,” I never follow up. When I pull out my phone, I am saying in that moment, “I value you and your time and I value me and my time, do you?” If they push it off on me to follow up with them, chances are, I will end up chasing them and that’s not who I want to do business with.
How do you answer your phone? How do you handle a cancelation when contractually, you are right but the customer wasn’t happy? Do you accomodate them or go by the “rules?”
You would be surprised why people are turned off by using a business or company. And while you can’t be everything to everyone; remember Emerson’s quote, “What you do speaks so loudly that I can’t hear what you say!”
To your continued success,
PS-Comment below on what you have “done” in your business that spoke loudly with a client that you didn’t need to say anything.