I am sitting here staring at about 1,000 business cards on my desk and 99.9% of them are what I call “ego” cards. What is an “ego” card? They all have these four traits in common…
1. A nice logo of some sort that the owner of the business card probably loves, (I love mine).
2. The name, title, and contact information of the person I should be contacting.
3. A nice picture of the person who gave me the business card.
4. As a bonus, I even get a nice little slogan or saying.
So, what do those 4 components do for me as a business owner looking to grow my business? NOTHING! I have been looking through the cards all morning and with some of them, I don’t even know what service the business provides. But, I bet they make the person handing out the card feel really good!
ANY business card that doesn’t answer WIIFM (What’s in it for me?) in an EMOTIONAL way, I consider an “ego” card. It’s not beneficial for the prospect, but the person handing it out probably feels pretty good about it!
Take out your business card and ask the following questions:
1. If this sat on a perspective clients desk for a month, would they know what service I provide?
2. Would the client be able to answer “WIIFM?” (What’s In It For Me?)
3. Is there anything on the card that would EMOTIONALLY motivate the person to contact me?
4. Is there anything on the card that tells what problem I solve for their business?
5. What makes me stand out emotionally from all the rest of the… (same owners of my business, i.e. realtors, coaches, etc.)?
They say in marketing that only 7% of the people you meet are ready for your product/service right now. That leaves an interesting question. As a business owner, “How do you keep in front of the 93% so they understand your services and are MOTIVATED to call AND BUY your services when they become part of the 7%?”
Answer: Make an emotional impact by revitalizing your business card wtih your Unique Selling Proposition. This is the number one marketing mistake that most small business owners make. It is a simple, effective and often overlooked critical business tool.
If you need some support to create a new compelling and dynamic busienss card to generate more leads, have people remember you and keep your phone ringing, take a look at my new website.
Sign up and you will also learn the second and third most overlooked marketing strategies that could be costing you thousands of dollars in revenue.
To your continued $uccess,