Success or Failure? How many small businesses will fail in the first year?
According to the Department of Trade and Industry (DTI) during the Startup Awards, “Up to one fifth of the 400,000 businesses that start up each year fail within the first 12 months of operation. This gives an approximate figure of 80,000 businesses failing annually.”
I can tell in one question if you will be one of the 80,000…
If someone asks you, “What do you do for a living?” What is your response?
If you are a small business owner and answer with anything less than, “I am an entrepreneur and business owner,” you will be one of the 80,000. This is why…
I had the pleasure of a total coaching immersion with Tony Robbins for over 10 years. During that time, I coached thousands of people that were handed to me by their sales department.
When I branched out on my own, I spent my first two years trying to convince people what a great “Executive Business Coach.” I struggled everyday to convince prospective clients of my skill and experience. As I joined networking group after networking group and the ranks of other struggling small business owners; I met photographers, writers, massage therapists, event planners, financial advisors, real estate agents, website developers and even tattoo artists. And “what they did” was exactly how they introduced themselves.
I also joined professional organizations like the International Coaching Federation (ICF) where I heard coach after coach tell me how they always knew they wanted to be a coach. They knew it since they were 6 years old helping their friends solve their problems on the playground at school. And guess what? None of them had a business, they were all coaching part time and starving for clients.
THE KEY TO SUCCESS:
My Executive Business and Coaching practice turned around 180 degrees the day I committed to be an entrepreneur who owned a coaching practice. I LOVE COACHING and I love my clients and finally figured out that I needed to be a successful entrepreneur and business owner first, so that I could have all of the clients that I wanted.
Think about it this way, if you were the greatest public speaker in the world and only focused on speaking skills, when you showed up with your motivational speech, you would be talking to empty chairs! Getting people in the seats so you have someone to speak to requires entrepreneurial skills, not speaking skills.
Being an entrepreneur means taking on an entirely different set of skills than that of your professional skill. As a person continues to develop key business and marketing skills they can grow their business. Without them, they become just another statistic!
If you are struggling as a small businss owner or coach and want a step-by-step process to learn the entrepreneurial business skills needed to grow your business, call today to find out how! www.businessmarketingforsuccess.com is a 52-week sales and marketing program to get you all the business you can handle and get people in the seats. It is the “HOW” to do it!
Visit www.businessmarketingforsuccess.com and sign up to receive 4-exciting videos showing you the first steps forward to Success Today! I WANT TO SEE YOU SUCCEED!
To your continued success,
James M Murphy
Enrepreneur, Owner Evolution for Success
Premier Coaching Practice